Mobile and Social Shopping Lead the Way in UK Ecommerce

Browsing on the move and social media have pushed mobile into the mainstream for shopping in the UK.  According to the Royal Mail’s annual UK report, laptops are the device most commonly used in the evening, while smartphones are most likely to be used at all other times of the day. In fact, since 2017, smartphone usage has increased in all locations. 78% now use their smartphone for online shopping whilst travelling or commuting, up from 71% in 2017. Almost half (45%) of UK shoppers like to browse online in their free time and 44% of UK shoppers find it cheaper to buy online than in-store.

Read more at Internet Retailing 

 

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