There’s no denying that 2020 has been a minefield for marketers and whether you like or not, the Christmas season is nearly upon us. With Amazon’s Prime Day moving to October, coupled with the lingering effects COVID-19 has had on consumer behaviour, online shopping is going to be bigger than ever. So, to remain profitable and competitive, it has never been more important for brands to have a successful Q4 online. Recently, Channel Advisor revealed that 61% of digital buyers conduct product research on Amazon, whilst Mintel cited that 89% of the UK population are now Amazon customers. The tech giant will therefore play an important part in the success of any ecommerce plan in the final months of 2020. Below, we go through our top five tips to ensure your business is ready for the expected traffic and sales increase in Q4 on Amazon.
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