Mastering Personalization

A Guide to Transforming Retail Experiences with Relevant Content. Personalized content is vital to capturing and maintaining customers’ attention in today’s market. In fact, 66% of consumers simply will not purchase from a brand whose content is not tailored to their interests, which means a brand loses the potential to convert almost two-thirds of the consumer pool if they aren’t personalizing the content in their shopping experience. Read more at Nosto
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