Mastercard makes Next Move into Voice

Mastercard are launching their first skill for smart speakers as part of its journey towards multisensory auditory and visual branding.  The priceless experiences skill has been devised as an audio resource for Mastercard customers wishing to locate unique experiences at home or when travelling. It works by saying ‘Open Priceless Experiences’ to an Alexa enabled Google smart speaker or accessing Priceless.com.

Read more at the Drum