Linking Customer Segmentation & Personalisation: What Works & Why

Customer segmentation occurs when you divide your future or current customers into discrete groups.  These often fall along the lines of preferences, needs, or demographics. There are many reasons to do this. Most often, marketers do this to identify groups of people most likely to want a product in a customer base. They also do this to craft more targeted messages to individuals in these groups. This process is known as retargeting, and it’s a proven method for increasing sales.

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