As a 20-year online leader in travel and leisure retail, Europe-based public company lastminute.com along with its 1,200 employees are committed to enriching the lives of vacationers through comprehensive and enticing products and services. Beyond flight deals and tours, it’s the images and videos, whether of that luxury villa in Greece, romantic Parisian street, or exotic stroll through the Marrakech markets, that attract audiences and boost bookings.
In addition to social media and paid advertising, lastminute.com promotes its offers through e-newsletters. Those promotions include over 120,000 images. Multiple teams are involved in producing those media assets, which include a growing number of videos—a complicated workflow that’s a constant challenge. With Cloudinary, lastminute.com now maintains a centralized media library, having adopted the provider’s digital asset management (DAM) solution and automated image transformations for cross-platform consistency and campaign launches.
The results are gratifying:
- A simplified, single-source, and organization-wide workflow
- Tremendous savings in production time and an efficient publishing process
- A fast-loading website with optimized images and video
Read more at Cloudinary