IS COMMUNITY COMMERCE THE KEY TO OUTSTANDING RETAIL?

First, to the question, how important is it for a retailer to build a community of its own, I would answer, primordial. In a land of plenty, it is important to be able to rely on a population of people who will stick around because your brand has become, to a certain amount, an extension of their own identity. By doing so, your brand is given the guarantee of surviving, at least longer than others who lack of it, amid difficult times and certainly outperform in periods of flourishment.
Read more at Proximis