Ingenico and YouGov: #Brits don’t leave their homework to the last minute when Back to School shopping.

Ingenico with YouGov ran an extensive survey of over 2000 respondents on their Back to School shopping preferences. #Backtoschool is one area where in-store sales still rule the roost over online as parents across Europe see it as a fun family day out. The results show how consumers in the UK shop early for the new school year but more importantly how online retailers can still make use of opportunities such as ‘Click and Collect’ and last minute shoppers which interestingly seem to be more snapchat users than any other social media users!

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