In-store experience is the key to saving High Street store

Consumers may well be increasingly shopping online, but they like highsteet stores and would visit them more if the instore experience was similar to the one they get online especially for high-value purchases. In a study of more than 2000 UK consumers by Divido, it shows that just 7% of Brits browse exclusively in-store before making a high-value purchase, putting pressure on the value of bricks and mortar stores in the UK.  While this might reinforce the notion that the future of retail is only online, all is not lost for the high-street as more than a quarter of consumers like to go in-store to look at an item before making a high-value purchase, while almost a third are happy with just having the option to complete a transaction in-store, suggesting the high street remains an integral part of the buying process.

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