The inaugural IMRG Data Summit is on Thursday 21st September in London – register now and hear Feelunique, Cafepod and Office Depot tackle the hottest issues in data.
Here are five things you’ll learn when you attend:
- How to track the customer journey throughout the whole website, using the information to create unique personalised experiences at various stages of engagement
- How a premium pure-play beauty retailer approaches developing a winning strategy – as well as the challenges posed by the modern market and trading conditions
- The performance of multiple devices such as smartphones and tablets, including how shoppers use the various devices and how their behaviour changes across them
- How shopper behaviour changes based on the channel, and best practice approaches for using each
- What can be done to lower the chance of a shopper dropping out at an important time, looking at relevance, optimisation and retargeting