Last year, Google announced that it would be factoring mobile page speed into its mobile search rankings, as part of its ‘Speed Update’. With that in mind, we began working exclusively with Google and a number of leading online retailers on a Mobile Optimisation Core Update, to improve the performance of our responsive solutions on smartphones and tablets, and we achieved some pretty impressive site speed results! Now, Google has released a case study, highlighting how we successfully tackled site speed together and cut load times by up to 93%. Working with Google’s site speed experts, our developers identified a list of site improvements to minimise site load times and enhance user experience, and we began by making improvements to a test group of 13 clients.
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