How Visual Intelligence Empowers Predictive Merchandising

It’s no secret that personalisation is an essential element of today’s shopping experience. Consumers are presented with endless opportunities to purchase at every corner, whether it be in the mall, browsing commerce sites or flipping through Instagram. To keep up, retailers must not only be ready with recommendations as soon as that moment hits; they must also be prepared with a merchandising strategy if they want to be a strong competitor in the market.

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