How to win at Ecommerce, a very useful blog for ecommerce marketers – Why it’s time to say goodbye to your ESP

In order to really thrive in 2018 and beyond, brands need to be providing a customer experience that is personal, relevant and timely. Most retail marketers already know this, so why are so few actually delivering on it? Because the technology that controls their working life is the email service provider (ESP).

Read more at Ometria 


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