Customer service can often be viewed as a reactive measure – a necessary cost to answer customers when they have a problem. But with the right tools and processes in place, it can be an effective way to retain customers and find new customers to drive revenue.
In fact, 73% of customers say they stay loyal to brands because of friendly customer service reps. Which shows that customers are willing to come back, and spend more, for a brand that treats them well and creates a human connection. Which pays off, as loyal customers are 9x more likely to convert compared to a first-time shopper.
Read more at LTVplus