How to Turn Customer Service into a Revenue Generator

Customer service can often be viewed as a reactive measure – a necessary cost to answer customers when they have a problem. But with the right tools and processes in place, it can be an effective way to retain customers and find new customers to drive revenue.

In fact, 73% of customers say they stay loyal to brands because of friendly customer service reps. Which shows that customers are willing to come back, and spend more, for a brand that treats them well and creates a human connection. Which pays off, as loyal customers are 9x more likely to convert compared to a first-time shopper.

 

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