We’ve compiled the most effective marketing techniques for Christmas and New Year, to help you stand out this festive season. If you manage or market an enterprise-level brand, it’s likely you’ve experienced the huge rush in sales during the Christmas and New Year season and understand that it’s the most profitable time of year … but it can also be the most challenging. The good news is, the opportunity for a boost in e-commerce sales is increasing: US shoppers are expected to spend an average of around $790 on Christmas gifts in 2019. And adopting the proven strategies we’re sharing in this article will help you prepare for success, without overwhelm or stress.
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