How to give your customers FOMO

The Fear of Missing Out is a strong emotion that can be used by marketers to create a sense of urgency to purchase..

A surefire way to get results on your ecommerce website is by creating a sense of urgency to purchase among potential customers. With this in mind, this guide will show how you can make urgency tactics work for you.

In the distant past, our very survival depended on being in the know. To not be aware of a new food source, for example, meant you could miss out on something that could literally mean the difference between life and death.

Today that same impulse is a key driver behind why we want to snap up those last festival tickets, book that weekend away or order that limited edition jumpsuit. How far we’ve come.

So what can you do to tap into this primal urge and encourage purchases?

Find out in Yieldify’s new guide ‘Creating urgency to purchase’, where you’ll learn:

The psychological effects of FOMO (Fear Of Missing Out)

Top tactics for creating urgency to purchase.

Best practice urgency tactics in your industry

Download your free copy here