Retailers are in a bind, say the reports. Falling footfall on the High Street, falling sales (take your pick of reasons why), squeezed margins… As it applies to technology and marketing: what, I was recently asked by a retailer, should we focus on? It’s flattering to be asked, of course, since QueryClick is no retailer. But I was asked because we do work with quite a few retailers, applying several unique-to-QC technologies to solve their challenges – so, actually, we’re in the position of enjoying a privileged view of the retailing world. And from our advantageous position, it seems clear to me that, in the current climate, top of the agenda in respect of technology/marketing for retailers needs to be top of the funnel.
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