In recent months the beauty industry has had to focus on bringing products to life digitally and through virtual experiences as they navigate a world where in-store ‘testers’ will be a thing of the past. During lockdown, we’ve seen brand leaders innovate to capitalise on sales online. For example, Bobbi Brown and Lancome have introduced a ‘Virtual Try On’ tool that is embedded within their direct to consumer (DTC) platform, allowing consumers to use a webcam or upload a photo of themselves. The product is then superimposed upon the face of the individual in order to replicate the ‘tester’ experience.
Read more at OMG Transact