The In-game ad experience platform, Monetizr , has released a two-tiered survey of more than 200,000 mobile gamers. The study looks into the world of gamer sentiment and offers a detailed exploration of how diverse gamer demographics perceive sponsored in-game experiences. The survey, which first engaged more than 207,000 respondents about demographic data and then asked 3,000 of those gamers a set of questions based on sentiment toward in-game advertising, reveals patterns and behaviours that Monetizr says can assist brand marketers in enhancing their strategies for engaging and retaining customers.
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