During BFCM support teams struggle to service all customers but chatbots can be a game changer by delivering VIP service at scale. When you combine the mania of holiday shopping with the surge of online traffic from all the people hunting for deals, the result is a flood of questions for your customer support team. Thankfully, automated chat can jump in here to ease some of the bulk, acting as the first point of contact and filter for customers. On Heyday’s platform, the average customer conversations last 2 minutes and 21 seconds. However, these interactions can go up to 10 to 15 minutes for bigger purchases, like mattresses or engagement rings.
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