What an AI-powered chatbot can bring to the conversation about today’s multi-channel customer journey. Everyone who’s shopped online recently has experienced the chatbot pop-up: much like an in-store salesperson, the chatbot opens with a friendly “What can I help you with?” Many customers ignore it and keep browsing, others answer the question – sometimes they even receive the right answer. The similarities between a really great salesperson and a great chatbot come down to knowledge and demeanour. Until recently, the salesperson blew the chatbot out of the water on both counts.
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