“The most valuable resource of your e-commerce store is the data in your Shopify Plus database. Strangely, many e-commerce companies don’t leverage the data they have, such as purchase data and website behaviours, for their marketing efforts.
This whitepaper looks at the following:
▸ How AI and automation are shaping the future of marketing.
▸ How you leverage Shopify Plus data for additional marketing opportunities.
▸ How to reduce time to value (TTV) by automating time-intensive tasks and speed through integration”
Read more at Emarsys