Half of Brits will exchange data for personalised menu

Almost half of Brits have said they would be willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements.

In research, by Seven Rooms, it indicates that this is particularly the case for the younger generation, with 63% of Gen Zers willing to hand over their data to restaurants for a personalised menu, followed by 35-44-year-olds.

Read more at Netimperative