Dawsons Music has become the first retailer to use new wearable technology that allows customers browsing online from the comfort of their own home to be taken “in-store”, in real-time, via smart glasses worn by sales staff.
The GoInStore solution uses wearable smart glasses or Android Handheld devices to close the gap between online and offline worlds The visual experience is coupled with a two-way audio stream, effectively allowing the website visitor to shop as if they were physically in-store and engaged with a staff member.
Mark Taylor, Managing Director for Dawsons Music says, “Our staff are musicians first and foremost, which means the expertise you receive by visiting one of our stores is second to none. GoInStore allows our most valuable sales asset – our staff – to engage with customers far beyond the typical catchment areas of our stores and has unleashed their potential across the web.Although this is cutting-edge technology, it’s facilitating a human-to-human connection in a comfortable and familiar way for staff and customers alike. The end result is much greater synergy between the web and stores.”
The service is supported by GoInStore’s server infrastructure and artificial intelligence-driven Assignation Engine that can quickly analyse online data and deliver key insights to ensure that any website visitor is connected to the representative who is best placed to serve each customer for their individual behaviour, product and geographical consideration.
Andre Hordagoda, GoInStore service Co-Founder says, “Our enabling technology was conceived specifically to address the disparity between high in-store conversion rates when compared to that of online conversion rates, which could be as low as one tenth of the performance of a physical shopping experience.”
He continues, “The service has since demonstrated not only a dramatic improvement in online conversion rates, but other hugely valuable benefits for retailers, ranging from increased Average Order Value to improved customer satisfaction and a reduction in the rate of returns.”
He said that he expects to see rapid expansion of this market are as enhancements to hardware and bandwidth deliver continuous improvements to quality of service for consumers.”