GDPR Consent – Are You Using It Properly?

Since the enforcement of the GDPR in May 2018, retailers and marketers have been actively looking to further understand the details behind the application of consent and have been asking questions such as ‘if I use a 3rd party marketer, what are my responsibilities?’, ‘do I really need to list out all of my data processors?’, ‘what steps do I need to take if I engage in a joint promotion with another business?’ and ‘I have a relationship with the customer, and their phone number, surely I can call them to tell them about my products and services?’.

Read more at The Data Project