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‘Turning customers into neighbours’, how Pet Supplies Plus empowered commerce with content

February 22 @ 1:00 pm - 5:00 pm

Your mission with commerce is about creating shopping experiences that earn trust—experiences that are helpful, seamless across channels, and empathetic and responsive to consumers’ intents in the moment.

Today, brands can—and need to—aim a great deal higher. Instead of just selling someone a product once, you will reap more benefit if you build a relationship that gets better and better over time.

Join our webinar to learn essential tactics when turning unique visitors into returning customers, or as Pet Supplies Plus call it ‘turning customers into neighbours’.

In this webinar you will learn about:

  • Understanding inbound intent
  • Profiling the lead based on site interest
  • Using product views to better define that interest, alongside personalized content to help encourage increased cart activity
  • Discovering how to align and integrate content and commerce to help personalization goals and pre/ post transaction conversations
  • Understanding different levels of testing – from A/B to multi-variant testing