In 2018, retailers face three key challenges: how to deliver the personalised experience their customers demand; how to excel in a mobile-first world; and how to make critical business decisions on pricing, product and service.
Overcoming these challenges will allow any retailer to compete with the likes of Amazon – and experimentation holds the answer.
Evolving from origins in conversion rate optimisation and AB testing, experimentation has matured into a practice that is transforming how smart ecommerce organisations do business today. Netflix, Booking.com, AirBnb – and Amazon – are united by an obsessive dedication to experimentation across the business.
We are hosting a webinar on this topic to find out how retailers are getting a competitive advantage with experimentation and AB testing.
Join Stephen Pavlovich and Kyle Hearnshaw from Conversion.com to gain valuable and actionable insights including: