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The three biggest challenges facing retailers in 2018

February 15, 2018 @ 2:00 pm - 5:00 pm

In 2018, retailers face three key challenges: how to deliver the personalised experience their customers demand; how to excel in a mobile-first world; and how to make critical business decisions on pricing, product and service.

Overcoming these challenges will allow any retailer to compete with the likes of Amazon – and experimentation holds the answer.

Evolving from origins in conversion rate optimisation and AB testing, experimentation has matured into a practice that is transforming how smart ecommerce organisations do business today. Netflix, Booking.com, AirBnb – and Amazon – are united by an obsessive dedication to experimentation across the business.

We are hosting a webinar on this topic to find out how retailers are getting a competitive advantage with experimentation and AB testing.

Join Stephen Pavlovich and Kyle Hearnshaw from Conversion.com to gain valuable and actionable insights including:

  • An experimentation framework that you can apply to any problem in your business
  • How other ecommerce companies are using the “minimum viable experiment” to test new product and marketing ideas
  • A free copy of Conversion.com’s Ecommerce Performance report in association with Econsultancy, so you can benchmark your own performance