Attendance is limited to 14 – 16 attendees, with discussion, chaired and facilitated by Econsultancy.
Talking points will largely be decided by attendees on the day, but could include:
· How do you use Optimisation services to improve your customer experience (e.g. testing, personalisation etc) and how do you ensure Optimisation resource is focused on your organisation’s key priorities?
· How do you set Optimisation ambitions, balancing quick and discreet immediate changes with ensuring you also test more radical thinking that could deliver a step change in the longer term customer experience?
· How do you articulate the benefits of Optimisation and how do you monetise the value of the changes you have made?
Held at Etc Venues, Tenter House, Moorgate, timings for this session are:
12:00 – 12:30 Registration, Tea/Coffee & Lunch Provided
12:30 – 14:00 Roundtable discussion (90 mins) facilitated by Econsultancy
Exclusively available to Econsultancy Enterprise subscribers, these Roundtable sessions are best suited to those in senior positions with working experience of optimisation. We ask that attendees have something to contribute to discussions as well as areas in which they’d like to learn to ensure the conversation is beneficial to all.
We aim to ensure a healthy balance between brand and supply-side participation with subject experts in attendance to deliver an open, productive and rounded conversation for all. Attendance is limited to one participant per organisation. There are strictly no sponsors or journalists present. All roundtables are facilitated by Econsultancy.