Roni Cohen, Data Scientist Team Leader at Optimove’s presentation ‘Unleash your Customers’ Full Potential’ will tell us about the customer lifetime value and how it is one of the most important mechanisms to help boost your marketing decision-making and maximise your company’s revenue. But calculating it could very well be a poser. In this session, we will teach you how to define accurate future value, what to look for in your existing data, and share some hidden insights to help you manage your customer relationships better.
Date: Tuesday 15th May
Venue: Gordon Ramsay’s Heddon Street Kitchen, Heddon Street, London, W1B 4BE
12.30pm – 1.00pm Drinks Reception & Networking
1.00pm – 3.00pm Talks, Working Lunch and Roundtable Discussion
Who should attend: Heads of Ecommerce, Ecommerce Managers, CMOs, Digital Marketing Managers, Heads of CRM, Heads of Customer Insight or equivalent at retailers with revenues of over 5 million, no agencies please.
Places are limited to 25 so please apply soon for your free retail place.