Fashion is becoming personal.
No longer do you blindly invest in promotion on social media. Instead, you focus on genuine endorsement from micro-influencers and your own customers.
You are not just looking to beat your organic search competition on the key terms, but also to make sure your website has a dedicated place for the latest search terms people are using – from ‘flatforms’ to ‘shackets’ and ‘jeggings’.
The digital journey no longer just means getting everything right. You also have to make it faster, to save customers’ time.
Online and in-store personalisation is cool, but can be seen as creepy, too: customers are increasingly concerned about personal data protection.
Agile crossfunction teams work on smart ways to leverage customer insight (you got it – big and small data!) and, most importantly, act on it. So when it comes to making choices about innovation, brands and retailers seek to solve the individual customer’s problems.
Join fashion’s fantastic, fearless group of professionals to learn and celebrate at the dream event focusing on the personal approach to fashion ecommerce and all things digital.
Bye-bye, old. Hello, personal!