As savvy marketers we all know that personalisation is essential to maintaining a long lasting relationship with our email subscribers. But are all marketers taking advantage of this powerful tool? We teamed up with Holistic Email Marketing to find out how marketers currently use personalisation within their email marketing. This report reveals our findings including the challenges marketers face in taking personalisation beyond the basics. We also include advice from industry experts on how to overcome these challenges.
Read more at Pure360