Dynamic Video Ads for Ecommerce Drive Increased Response

Idomoo says that its Dynamic Video Ads offers brands and sellers a breakthrough video advertising platform. Available to any store owner operating on Shopify, Idamoo says its technology eliminates the biggest barrier to video advertising – the hassle of the video production process, including creative, shooting, rendering, production and distribution. Leveraging programmatic creative technology, it produces millions of video ads automatically based on any available product catalog and pre-defined rules

A recent study conducted by Idomoo, of hundreds of Shopify stores using the app, shows that Idomoo delivers 300 per cent increase in CTR over traditional video advertising and 600 per cent over Display advertising. In addition, these stores experienced a 200 per cent ROI increase compared to standard store conversion rates.

“The new Idomoo app allows Shopify merchants to add video advertising to their current marketing efforts,” says Atlee Clark, Head of App Store and Third Party Developer Ecosystem at Shopify. “We’re constantly looking for new tools that help our customers run their businesses and Idomoo Dynamic Video Ads are a great way to engage and attract visitors.”

Leveraging Idomoo’s proprietary IP that combines video and big data technology, integrated with popular media performance platforms, Idomoo opens the door for businesses of all sizes to boost traffic and sales of their online stores.