Disney meets Target with ‘shop-in-shop’ store experience

Disney have plans to expand its physical store footprint further by joining up with US retailer Target to offer a ‘shop-in-shop’ store experience within 25 outlets. Launching on October 4, the experiential retail and merchandising tie-up will be augmented by a Disney digital experience with a further 40 Target stores set to join the programme by October 2020.

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