Cyber Monday Emails Sent in Q4 Last Year Produced Three Times the Conversion Rate of Standard Emails

Yes Marketing study finds brands sent 25 percent more Cyber Monday emails year-over-year. DALLAS, Oct. 8, 2019 /PRNewswire/ — Cyber Monday emails sent in 2018 generated three times the conversion rate of standard emails, at 14 percent vs. 4.9 percent, solidifying the shopping event’s status as a powerhouse for driving purchases during the holiday season.

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