Customization Key to Reducing Churn, Winning Gen Z’s Heart

To stay afloat in a competitive retail market, brands constantly look for new ways to deepen their relationships with customers. Customisation is an emerging ecommerce trend that empowers consumers to create something that’s their own, helping them design their own personalised products unique to them. This trend appeals particularly to Gen Z, who grew up on customisation — hitting fast-casual restaurants like Sweetgreen and Chipotle that offer build-your-own options  — and who want to be involved in the design process the same way with retailers, from start to finish.

Read More at  The Marketing Insider