Criteo launched its 2015 eCommerce Industry Outlook report, highlighting key trends expected to have a significant impact on the industry over the course of 2015.
Criteo, a performance marketing technology company, puts the report together to help advertisers stay ahead of the curve in a rapidly evolving market. Key trends for 2015 include:
- Enhancing cross-device capabilities will be a major focus as 58 per cent of retail executives and ad agencies rank the technology as the most important of their 2015 mobile marketing efforts
- Rapid growth in native advertising will be driven by programmatic buying
- Brick-and-mortar retailers will heavily focus on online strategies as webrooming and showrooming will have an increasing impact on sales
- Retailers will put a heavy emphasis on app re-engagement as 42 per cent of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies
Eric Eichmann, President and COO, Criteo said, “2015 will be a dynamic year for the ecommerce industry as consumer online shopping behaviour continues to evolve at a rapid pace. The growth in time spent across multiple screens means marketers need to manage more complexity when targeting consumers.
He continued, “Advertisers who stay ahead of the curve by making sound investments in solutions like cross-device targeting and mobile-optimized websites and apps will be best positioned to meet consumer demand and generate sales.”