In the distant past, our very survival depended on being in the know. To not be aware of a new food source, for example, meant you could literally miss out on something that could mean the difference between life and death. Today that same impulse is a key driver behind why we want to snap up those last festival tickets, book that weekend away or order that limited edition jumpsuit. How far we’ve come. So what can you do to tap into this primal urge and encourage purchases? Find out in this guide, Creating urgency to purchase, where you’ll learn the psychological effects of FOMO (Fear Of Missing Out) and top tactics for creating urgency to purchase.
Read more at the Ecommerce Club