Coca-Cola teams up with Cargo for in ride refreshments with Uber and Lyft Rides

Coca-Cola has teamed up with in-car commerce platform Cargo to bring food and drinks to passengers using Ubers and Lyfts across the US. The partnership will see Coca-Cola’s Smartwater brand become available to purchase from Cargo-equipped rideshare cars in cities including New York, Boston, Chicago, Minneapolis, Washington D.C., Baltimore, and now also Atlanta. The water brand will be offered alongside other snacks and equipment like RXBar, Sour Patch Kids, hangover cures, and phone chargers.
Read more at Mobile Marketing Magazine

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