There has never been a better time to sell to Chinese consumers in the UK.
The number of Chinese tourists, students and expats are expected to increase to record numbers this year. With their high spending power and love of UK brands, they represent a huge opportunity for retailers.
But, despite the enormous potential, British brands frequently struggle to sell to Chinese consumers. Many are not putting enough effort into marketing and lack the focus on the necessary retail experiences.
“There is an English attitude that we don’t go to them, they come to us…if Chinese consumers don’t know your story, they aren’t given a reason to buy.” Jessie Hsu, Editor, Harper’s Bazaar China
So, the question is: How do you attract and win loyal Chinese shoppers?
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