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Domino’s Pizza have launched the latest iteration of its ‘DOMIN-OH-HOO-HOO’ campaign in the UK, to promote the deal offering 50 per cent off pizza when you spend £30 or more online.

Created by VCCP, alongside its CX and production arms VCCP CX and Girl&Bear, the new 30-second hero film called ‘Betty-Hoo-Hoo’ spotlights Betty, who appeared in the first DOMIN-OH-HOO-HOO spot, after lots of consumer interest about her own pizza-eating habits following the first yodel campaign.

Read more at Mobile Marketing Magazine