According to the latest figures from the IMRG Capgemini e-Retail Sales Index the online retail sector has started the year on a high, recording a solid 15 per cent annual growth in January (excluding travel); more than double the 7 per cent recorded in January 2015.
It’s incredible to think that the year 2015 is coming to its conclusion. The past twelve months have flown past, with developments that are likely to dictate the direction of the advertising industry for the next several years, from the rise of ad blockers to the rebirth of paid social as a platform that offers advertisers a new channel for acquisition.
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The average UK online shopper spends £559 a month via the internet – more than £6,000 a year in total, according to a new study.
As the technologies and the legal frameworks are increasingly supportive of cross-border trade and international expansion, we took the opportunity in our first Manchester working lunch to explore what constitute the key areas that need to be addressed with regard to the development of an ecommerce platform if you’re going to be prepared for international growth.
Twitter has launched another salvo in the direct messaging wars, announcing that from 20th April brands, and individuals, will be able to direct message anyone on the network.
It’s an old saw that you never get a second chance to make a first impression, but given the increasing variety of online opportunities, every brand has got to make the most of that chance. And if a brand is planning international expansion, that chance can be the difference between success and failure.
The world is getting smaller with internet penetration reaching 35 per cent globally and 2 billion social media users around the world. This is causing international barriers to break down more and more every year, presenting new opportunities for businesses to expand into untapped markets across the globe.
The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50 per cent share of the over £16.2 billion spent on advertising overall, according to eMarketer’s latest media ad spending forecast.
The Ecommerce Club is holding its first seminar for brands on 28th April, exploring the Single Customer View and how it can improve your ecommerce service.
Adidas is reported to be extending the concept of the endless aisle, through building near field communications (NFC) into its products (footwear, apparel and sporting equipment) in the hopes of being able to extend its communication with customers through millions of new touchpoints
We are living in a digitally driven business world – where it is considered unacceptable (and almost suicidal) to fall behind with digital trends and technologies.