Category: Report

Small business still missing social media boost

Nearly half of small businesses in the US do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.

Mobile ecommerce leads the way in the UK

According to the latest information in Adven’s Mobile Payments Index mobile ecommerce is on the up again, with the UK leading the way – 44.4 per cent of online payments in the UK during Q1 2015 were made using a mobile device, and two thirds of these were made using a smartphone.

UK digital ad spend overtakes all other media combined

The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50 per cent share of the over £16.2 billion spent on advertising overall, according to eMarketer’s latest media ad spending forecast.