Nearly half of small businesses in the US do not actively use social media, and 25 percent claim that they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch.
Global grocery shoppers want a blend of digital and physical to help with their purchase decisions, according to new research from Nielsen.
According to the latest information in Adven’s Mobile Payments Index mobile ecommerce is on the up again, with the UK leading the way – 44.4 per cent of online payments in the UK during Q1 2015 were made using a mobile device, and two thirds of these were made using a smartphone.
In 2014, UK ad spend hit its highest rate since 2010 as it increased by 5.8per cent to £18.6bn, according to a report released by the Advertising Association and Warcs.
The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50 per cent share of the over £16.2 billion spent on advertising overall, according to eMarketer’s latest media ad spending forecast.
Currys employ the best digital promotions strategy among the UK’s top 20 online retailers, closely followed by Thomas Cook and Boots, according to a new report from RapidCampaign.