The Ecommerce Club’s latest Working Lunch London, hosted by Demandware, took at look at the role of content in effective ecommerce. Content can play a vital role in providing a unified customer experience, leveraging customers as a single set, no matter where or how they interact with the brand.
The recent Ecommerce Club Working Lunch Manchester, hosted by UKFast, explored the vital importance of speed for effective ecommerce – and we heard some extraordinary figures regarding connections between speed and traffic from UKFast’s managing director, Jonathan Bowers. Twenty per cent of audiences demand speed as a primary requirement when visiting a site. It’s a… Read more »
According to the latest report released by the US based Chief Marketing Officer (CMO) Council, Lead Flow that Helps you Grow, only 12 per cent of marketers believe they have content marketing that strategically targets the right audiences with relevant and persuasive content.
The latest research from Mintel suggests that by 2020 store-based retailers will account for 48 per cent of all online sales, down from 51 per cent in 2014, as pure play ecommerce takes the lead. Growth in total online sales slowed to 13.2 per cent in 2014 following surprisingly strong growth of 15.3 per cent… Read more »
Free content and services are being put at risk as almost one in seven (15 per cent) British adults online are currently using ad blocking software – mainly because they find online ads interruptive or annoying. This is according to the Internet Advertising Bureau UK Ad Blocking report, conducted by YouGov, who conducted a survey… Read more »
The latest research on email frequency optimisation suggest that marketers can send more messages without suppressing response, but not necessarily to users primary accounts.
Omnichannel personalisation is the wave of the future: multi-channel customers can mean significantly higher value than single channel, but effective service is about more than presence – it’s about convenience, relevance and timeliness. The value of a multi-channel customer is often 5 times that of a single channel customer! 60 per cent of US consumers… Read more »
The Ecommerce Club team came together with some of the most interesting retailers currently on the scene to explore the ways in which personalisation can increase sales and marketing ROI. By collecting the right data from customers and really understanding how they behave, you can create real time targeted campaigns specific to the individual shopper,… Read more »
As the technologies and the legal frameworks are increasingly supportive of cross-border trade and international expansion, we took the opportunity in our first Manchester working lunch to explore what constitute the key areas that need to be addressed with regard to the development of an ecommerce platform if you’re going to be prepared for international growth.
The 19th May saw the inaugural interactive session at the Ecommerce Club – Taking Control of the Customer Experience for Success in Retail.
Global smartphone sales made $96bn (£60.9bn) in the first quarter of 2015, up eight per cent year-on-year and breaking records for sales in Q1, with 4G adoption and strong growth in North America and Africa driving revenues.
Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. Four fifths are switching suppliers if brands do not correct their mistakes, according to a new report from Eptica.