Retail sales fell by 0.5 per cent year-on-year (non-seasonally adjusted) in December according to the Retail Economics Sales Index.
Christmas 2015 was a digital one for UK retailers, according to the BRC-Google Online Retail Monitor for Q4 2015.
Nearly three-quarters (72 per cent) of UK consumers online are concerned about the level of protection given to the personal information they share with brands and organisations online.
An IAB UK study reveals that 50 per cent of marketers surveyed use programmatic for buying smartphone inventory.
November 27th saw the Ecommerce Club’s first Working Lunch in Dublin. Andy Beale, New Retail Systems Manger, Tesco Plc was kind enough to join us in an exploration of strategic roadmaps for the development of retail platforms.
According to Forrester’s Julie Ask, 2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in context on their mobile devices.
October saw the first Ecommerce Club Working Lunch in Edinburgh, exploring how to break down borders in global ecommerce. Greig Holbrook, Founder, Oban Digital was on hand on 27th October to take members through key ecommerce dates, trends to follow and what to consider when localising for international ecommerce.
The latest Ecommerce Club Interactive took place on 22nd October, exploring the extent to which ecommerce is evolving into mcommerce. We were lucky enough to have Matthew Walsh of the IMRG to lead the discussion on ecommerce trends and market insights.
The latest Ecommerce Club Interactive took place on 29th September, exploring the links between content and commerce and how brands can take advantage of the opportunities that content can bring to ecommerce.
The Ecommerce Club’s latest Working Lunch London, hosted by Net Media Planet, took at look at how ecommerce is evolving. There are massive changes taking place in the way in which customers may be able to buy, and it’s the goal for marketers to understand where those changes are taking place and what advantages and disadvantages those change can provide.
Email is still the preferred way to receive marketing offers, according to research by Adobe. Nearly two thirds (63 per cent) of consumers prefer to be contacted in this way, putting it ahead of direct mail (20per cent), social media channels (6 per cent), the brand’s mobile app (5 per cent), text message (4 per cent) and phone (2 per cent).
The percentage of online sales completed through mobile devices (smartphones and tablets) may have reached a plateau, according to the latest research.