Omnichannel and the importance of integrated ordering

Omnichannel and the importance of integrated ordering

Today retailers are transforming themselves around the concept that the total customer experience a consumer has with a brand is at the heart of their value. The ‘experience economy’ that has been discussed for so long is here. At the same time improvements in technology mean that a multichannel experience already exists. While we are still some way off true personalisation, it is now crucial to ensure that consumers have one experience with the brand, no matter the channel.

Customer First in 2017: moving from mobile to AI

Customer First in 2017: moving from mobile to AI

In December, the Ecommerce Club held a wine and cheese tasting event at Clerkenwell London. While the drinks were delicious and the conversation fun, what stood out was Visualsoft’s insight into the evolution of the ecommerce environment, with mobile and the impact of AI (artificial intelligence) and other innovations.