Today retailers are transforming themselves around the concept that the total customer experience a consumer has with a brand is at the heart of their value. The ‘experience economy’ that has been discussed for so long is here. At the same time improvements in technology mean that a multichannel experience already exists. While we are still some way off true personalisation, it is now crucial to ensure that consumers have one experience with the brand, no matter the channel.
This month for Charlotte Zimbehl, we brought together a mix of experts to help the brand explore its best opportunities for marketing on a small budget. We opened with a discussion about what makes a good marketing experience, what engages us as marketers.
Charlotte has now been fully trained on how to use Lightspeed’s platform, to ensure she maximises the benefit. Take a look at the attached video to see what she makes of it all.
In December, the Ecommerce Club held a wine and cheese tasting event at Clerkenwell London. While the drinks were delicious and the conversation fun, what stood out was Visualsoft’s insight into the evolution of the ecommerce environment, with mobile and the impact of AI (artificial intelligence) and other innovations.
It was a warm welcome back to Ireland with the latest Ecommerce Club Working Lunch London, the Power of Mobile in an Omnichannel Environment. We had a lovely lunch at Restaurant 41 on St Stephens Green, providing a great introduction to our new partner Kooomo.
At the latest Ecommerce Club Working Lunch London, the Art of the Possible, we were joined by Lightspeed to explore ways in which smaller ecommerce brands can simplify processes, maximise profitability and increase customer loyalty, no matter their size.