Category: News

The Smart Marketers Guide to Finding and Using Customer Insights

How to build relationships with your customers to find out what they care about. From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behaviour and customer sentiment around your brand, offering a lens into what makes the… Read more »

Benchmarketing 2.0: Strategic KPIs that make an impact is the next generation of benchmarking tools. It is a new kind of benchmarking tool meant for strategic ecommerce marketers, NOT only channel managers. Unlike other benchmarking tools that only give you access to operational and channel-specific KPIs, our tool gives you access to the strategic KPIs that make an immediate impact on your… Read more »

Tills reinstalled in Sainsbury’s till-free store

At the till free Holborn Sainsbury’s.Store the tills have been reinstalled in the experimental till-less shop which had been totally refurbished to remove the entire checkout area, freeing up shop assistants to help customers on the shop floor. Customers had to scan their groceries using Sainsbury’s Pay & Go app, paying for them as they… Read more »

Do direct messages to recent customers boosts loyalty

Communicating directly with customers once they have made a purchase during the shipping and returns period can greatly improve the chance of repurchase rates for online retailers, as new research from parcelLab shows. Most online retailers leave post-purchase communication to their courier company with only 11 of Britain’s 100 largest online retailers contacting their shoppers… Read more »

Podcast: Email marketing in retail – and not how you know it

It’s hard to stop our summer BBQ panellists from starting another retail debate. Ben Nowlan from OmniCX & The Retail Rebels has released a new episode. This week he catches up with Suz Chaplin of ESBconnect discussing the power of email marketing with retailers, covering customer acquisition, how to build a large CRM AND how to… Read more »

Greendeck : AMAZON PRIME DAY 2019

This year’s Prime Day certainly lived up to the hype. Here is a look into Amazon’s strategy, the growth of Prime, and top performing categories and products across UK. Read more at Greendeck  

Pandora overhauls ecommerce sites

The Danish jeweller Pandora is set to overhaul its websites and boost its marketing efforts after reporting low financial results in its second quarter. Overall revenues were down 4% in the second quarter, the brand’s ecommerce stores saw growth of 20%, reaching €72 million. They are gearing up for a number of major initiatives, starting… Read more »

Klevu: A Robust Search Solution with Enterprise Level Support & Resilience

There’s a wide range of search solutions on the market, but there’s only one which truly caters for enterprise level merchants… There’s a growing number of personalized on-site search solutions available on the market today. Many implement search enrichment techniques by utilizing Machine Learning and Natural Language Processing. But, only a small portion of these… Read more »

Disney meets Target with ‘shop-in-shop’ store experience

Disney have plans to expand its physical store footprint further by joining up with US retailer Target to offer a ‘shop-in-shop’ store experience within 25 outlets. Launching on October 4, the experiential retail and merchandising tie-up will be augmented by a Disney digital experience with a further 40 Target stores set to join the programme… Read more »

A Shopify study shows the power of abandoned cart recovery texts

Shopify have released the results of a study from between June & July 2019 into the effectiveness of abandoned cart text messages. It found the tactic works equally well both for companies with over 1,000 sales a month and those with less than 100. One client completed 792 extra sales within 30 days. They started… Read more »