Category: News

The Age of the Consumer: Building Trust in the Home and Garden Sector

In today’s consumer era, shoppers are more savvy, more informed and more demanding of brands than ever before. These challenges affect all industries, including retailers in the home and garden sector. To better understand consumer trust in this industry, Trustpilot and London Research surveyed 1,000 consumers in the UK and US and wrote a report… Read more »

The Curiosity Club: When marketers step away from the norm

Last week we went to London and successfully launched our brand new event, The Curiosity Club. As a company full of digital marketing experts who spend their days fully immersed in the world of email marketing, we noticed something – digital marketing is severely lacking in creativity! We see it in our own inboxes day… Read more »

EE launches UK’s next-generation mobile network 5G

EE has launched the UK’s first next-generation 5G mobile network, with a concert by rapper Stormzy live-streamed from a boat on the River Thames. The 5G mobile networks have faster downloads, but customers will need a new handset to take advantage. Read more at BBC  Thursday 30th May

The Curiosity Club: when marketers step away from the norm

Last week we went to London and successfully launched our brand new event, The Curiosity Club. As a company full of digital marketing experts who spend their days fully immersed in the world of email marketing, we noticed something – digital marketing is severely lacking in creativity! We see it in our own inboxes day… Read more »

Ikea are to debut AR-powered Shopping app

Ikea are going to make it easier for its customers to shop for its products without going instore all the time. The Swedish furniture giant is going to launch an app which will make use of augmented reality to provide visualisation and to enable customers to buy products wherever they are. the app will be… Read more »

Your Guide to Trustpilot and Online Reviews

How to Make Your Business More Customer-Centric Ratings and Reviews are essential for businesses who wish to create trust and loyalty amongst their target market. Download this guide by TrustPilot to better understand how ratings and reviews help you with: Building trust with potential customers Developing brand reputation Accelerating your digital investment Improving your customer… Read more »

Next Generation Grocery Shoppers

3 immediate ways to build loyalty and engage with today’s shoppers online. The habits of grocery shoppers are changing as consumer expectations heighten and shopping patterns shift, creating a new breed of grocery consumer. This new breed of consumer is trackable, targetable and omni-channel, but edging ever closer to being more online. This provides new… Read more »

How Voice Search Changes Everything

Voice-powered interactions with devices are likely to be a defining characteristic of computing over the course of the next decade. Siri co-creator Adam Cheyer Voice search and voice-powered experiences are two of today’s hottest topics and for good reason. They are shaping the emerging customer experience, and will have a direct impact on businesses of… Read more »

How to Make Your Business More Customer-Centric

How to Make Your Business More Customer-Centric Ratings and Reviews are essential for businesses who wish to create trust and loyalty amongst their target market. Download this guide by TrustPilot to better understand how ratings and reviews help you with: Building trust with potential customers Developing brand reputation Accelerating your digital investment Improving your customer… Read more »

Reasons behind shopping cart abandonment and how to avoid it.

The retail space as we know it is fragmented and uncertain. Fake news here, fake news there. And it’s no different in the online retail world: customers have become more hesitant to buy and in turn, are harder to convince. Read more at Idvize 

Restaurant searching is becoming more and more mobile based

New research from Yext show the number of people using their mobiles to find specific food around them has risen by 6% in only 2 years. Research into the ‘Hungry Searcher’ reveals how important third-party platforms have become in determining where consumers choose to dine, with 27% of consumers looking for a table ‘on-the-go’. The… Read more »

Burberry sees social innovations, digital expansion and a different role for store over the past year

Within the past year, transformation has been at the core for Burberry as they see social innovations, digital expansion and a different role for stores. Burberry says it has achieved its objectives in the first year of its latest transformation, the retailer has rethought aspects its business, from creative, to marketing, digital and distribution over… Read more »