Category: News

6 reasons why customer service can help boost ecommerce sales

As the importance of customer support in user experiences skyrockets, it’s time to turn what was once seen as a costly team into a revenue stream. As the importance of customer support in user experiences skyrockets, it’s time to turn what was once seen as a costly team into a revenue stream. With the days… Read more »

How Klarna Won Over 80 Million Shoppers’ Hearts

You might have heard about Snoop Dogg investing in a fintech unicorn called Klarna, but what is the company really all about? Well, Klarna is one of the players offering ‘Buy now, pay later’, an online payment trend which is getting more popular by the minute. But what are the benefits of offering this payment… Read more »

Half of Brits will exchange data for personalised menu

Almost half of Brits have said they would be willing to hand over their data to restaurants in return for a personalised menu tailored to their likes and dietary requirements. In research, by Seven Rooms, it indicates that this is particularly the case for the younger generation, with 63% of Gen Zers willing to hand… Read more »

Ad spend on Instagram Stories jumped 70 per cent Year on year

Ad spend on Instagram Stories has grown almost 70 per cent Year on year and accounted for 10 per cent of total Facebook ad spend in Q3 2019, in a new report released by marketing platform Socialbakers. The report, Instagram and Facebook Trends, also revealed that ad spend for Facebook Stories only grew by a… Read more »

The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 Report: Emarsys Named as a Leader

Emarsys announces that it has been named a Leader in the recently published report: The Forrester Wave:™ Cross Channel Campaign Management (Independent Platforms).  In the report, Forrester gives Emarsys top ranking in the strategy, market presence and current offering categories, with the highest rating possible in 22 criteria. It cites Emarsys’ industry-focused AI marketing tools and… Read more »

Experience is the new loyalty

Build a brand that shoppers will love, For today’s e-commerce retailers, building customer loyalty is more than a ‘points’ program. To stand out in the competitive retail climate, a loyal and dedicated consumer base is essential. But many retailers struggle to make a notable difference in how shoppers view their buying experience. Customer’s want more… Read more »

Migrating from Magento 1 to Magento 2

FREE white paper: Migrating from Magento 1 to Magento 2 Download our free white paper: Magento 2 has come a long way since it launched in 2015 and with exactly a year left until support is discontinued, how are you preparing to migrate? We have made a comprehensive and updated guide on the best way… Read more »

The 4 pillars of a great direct-to-consumer strategy

Direct-to-consumer is the new retail disruption. In our age of extreme immediacy in which every imaginable product is available with the click of a button, it’s no surprise that direct-to-consumer brands are skyrocketing in popularity.  Nowadays, along with low-price consumer packaged goods (CPG), you can order entire coordinated outfits from Frank and Oak, meals in… Read more »

PicWicToys launches mobile self-checkout with MishiPay

PicWic is set to launch a mobile self-checkout solution in its stores, letting customers use their smartphones to pay for items without having to visit a physical checkout. The French toy retailer has teamed up with MishPay to bring the technology to its customers. Read more at Mobile Marketing Magazine  


First, to the question, how important is it for a retailer to build a community of its own, I would answer, primordial. In a land of plenty, it is important to be able to rely on a population of people who will stick around because your brand has become, to a certain amount, an extension… Read more »

LoyaltyLion’s BFCM 2019 Loyalty Pack

With Black Friday Cyber Monday (BFCM) just around the corner, now is the perfect time to check out LoyaltyLion’s BFCM 2019 loyalty pack. Research showed that 80% of customers are just as likely, or more likely, to return to stores they know and love during BFCM. Bursting with insight and created using LoyaltyLion’s original research,… Read more »