Category: News

The Power of Customer Reviews [Infographic]

Thanks to technological innovation and behemoths like Amazon leading the charge when it comes to customer experience, it’s now easier than ever for shoppers to turn their backs on you when they’re not happy or satisfied and to share their negative experiences online. As a result, today’s online consumer is increasingly vocal and unforgiving –… Read more »

Sustainability in Fashion Retail

Download our latest consumer survey report to uncover critical shopper insights. Over half of fashion consumers across all age demographics now expect fashion brands to be more sustainable — putting many retailers at risk of losing these consumers to brands who produce and promote sustainable products. Read more at Nosto 


With 25+ years of expertise behind us, we have compiled this complete business guide to use Shopify Plus that includes our most insightful and informative content for Merchants wanting to or already using the platform. Taken from a perspective of agile and scalable data integration, this complete guide will give you everything you need to… Read more »

Pinterest rolls out Shop the Look ads

Pinterest have launched Shop the Look ads in a new collections format for mobile which allows retailers to feature multiple products in a single ad so Pinners can discover great products in the context of a Pin’s image and click to checkout on the retailer’s site.  Read more at Mobile Marketing Magazine  

An App that cancels subscriptions has launched in UK

A new app service which will automatically cancel subscriptions at the end of the free trial period has launched in the UK. It was developed by Josh Browder, who as a teenager developed an algorithm called Do Not Pay, which continues to successfully fight parking fines. His new app, Free Trial Surfing, is not linked… Read more »

Exploring how Shoppers Connect with Brands and Retailers Through User-Generated Content

Shopper behaviours & and their outcomes are evolving faster than ever before. Consumers expect frictionless shopping experiences and more transparency, interaction, and authenticity from brands and retailers. What do they want today, and how are leading marketers adapting? To get a detailed global view into how consumers connect with brands and retailers, we: Surveyed 2,000… Read more »

The Smart Marketers Guide to Finding and Using Customer Insights

How to build relationships with your customers to find out what they care about. From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behaviour and customer sentiment around your brand, offering a lens into what makes the… Read more »

Benchmarketing 2.0: Strategic KPIs that make an impact is the next generation of benchmarking tools. It is a new kind of benchmarking tool meant for strategic ecommerce marketers, NOT only channel managers. Unlike other benchmarking tools that only give you access to operational and channel-specific KPIs, our tool gives you access to the strategic KPIs that make an immediate impact on your… Read more »

Tills reinstalled in Sainsbury’s till-free store

At the till free Holborn Sainsbury’s.Store the tills have been reinstalled in the experimental till-less shop which had been totally refurbished to remove the entire checkout area, freeing up shop assistants to help customers on the shop floor. Customers had to scan their groceries using Sainsbury’s Pay & Go app, paying for them as they… Read more »

Do direct messages to recent customers boosts loyalty

Communicating directly with customers once they have made a purchase during the shipping and returns period can greatly improve the chance of repurchase rates for online retailers, as new research from parcelLab shows. Most online retailers leave post-purchase communication to their courier company with only 11 of Britain’s 100 largest online retailers contacting their shoppers… Read more »

Podcast: Email marketing in retail – and not how you know it

It’s hard to stop our summer BBQ panellists from starting another retail debate. Ben Nowlan from OmniCX & The Retail Rebels has released a new episode. This week he catches up with Suz Chaplin of ESBconnect discussing the power of email marketing with retailers, covering customer acquisition, how to build a large CRM AND how to… Read more »