Category: News

Lockdown habits before and after lockdown

Supermarkets and DIY stores maintained the highest store footfall during lockdown, as the virus pandemic has sped up, however, they switched to digital, with an in-store focus on buying not browsing. Mobile-first advertising company TabMo has launched its full research study into the UK’s shopping habits with the aim being able to make sense of… Read more »

Google launches video shopping app

Google, have launched a video shopping platform which will let users discover, review, and buy products all in one place. On the Shoploop platform, all videos are shorter than 90 seconds, providing a way for users to quickly review products and help out those who may be interested in possibly buying certain items. Read more… Read more »

Large Twitter accounts hacked in Bitcoin scam

Billionaires Elon Musk, Jeff Bezos and Bill Gates are among many top US figures targeted by hackers on Twitter in an apparent Bitcoin scam. The official accounts of Barack Obama, Joe Biden and Kanye West also requested donations in the cryptocurrency. Twitter said it was a “co-ordinated” attack targeting its employees “with access to internal… Read more »

ASOS grows sales by 10%

ASOS grew its group sales by 10% to £1.01 billion in the four months to 30 June as it benefited from increased demand from customers and more warehouse capacity. The online fashion retailer also saw its active customer base rise by 16% to 23 million due to particularly strong growth overseas. While sales in the UK were down 1% in the period, international… Read more »

Online art market continues to soar

Demand for buying art online continues to soar, as online art marketplace, Artfinder, records its best sales quarter in its seven year history, with 120% sales growth on 2019. The annual Hiscox online art trade report, published this week, confirms the market has been forced to adapt quickly and shift its focus online, with Sotheby’s… Read more »

Starbucks suspends social media ads

Starbucks has announced it will suspend advertising on some social media platforms in response to hate speech. Starbucks joins global brands including Coca-Cola, Diageo and Unilever which have recently removed advertising from social platforms.  Read more at BBC  

Instagram opens Instagram Shopping to more creators and small businesses

Instagram will expand access to Instagram Shopping to more types of businesses, including creators that want to connect with shoppers and sell their merchandise on the platform. Noting that creators and small businesses are an important part of its community. Read more at Mobile Marketing Magazine 

Burger King partners TikTok for Dance Challenge

Burger King is partnering with TikTok for a new campaign that lets customers order their burgers through the medium of dance.  Burger King visitors can order the Whopper for only $1 through dance ordering only. The brand has tapped TikTok stars to create a dance ordering tutorial utilising a custom mashup track. Read more at… Read more »